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Branding

Last updated 2026-06-08

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At a glance

  • Who uses it: Administrators who want AmplifyED to match their school identity.
  • When to use it: During onboarding, after a rebrand, or when adding a new school under a district.
  • Permissions required: Administrator. Branding controls require a Growth plan or higher.
  • Navigation path: Administration → Branding.

Purpose

Branding lets you replace AmplifyED's default look on the surfaces parents, teachers, and students see — intake forms, emails, and the teacher portal header — with your school's logo and primary color.

Before you begin

  • Host your logo on a stable HTTPS URL (a public CDN, your district website, or your own asset host). PNG or SVG with a transparent background works best.
  • Pick a primary color hex code that meets WCAG AA contrast against white.
  • Confirm your plan includes branding (Starter does not).

Step-by-step

  1. Go to Administration → Branding.
  2. Paste the Logo URL. A live preview appears on the right.
  3. Enter the Primary color as a hex value (e.g. #1A56DB).
  4. Click Save. The change is audit-logged and applies within a minute across intake forms, emails, and the teacher portal.

[SCREENSHOT: admin-branding-form] Administration → Branding with logo URL, color picker, and live preview side-by-side.

Plan changes

If you downgrade from a branded plan to Starter, your saved branding is preserved but the platform reverts to default visuals. Upgrading restores your branding instantly without re-entering values.

Tips & best practices

  • Keep the logo under 200 KB so emails render quickly on mobile.
  • Use a square or wide-rectangle aspect ratio — tall logos get cropped in the email header.
  • Test the primary color on a sample intake form before announcing the link.

Common mistakes

  • Linking to a logo behind authentication — parents loading the intake form will see a broken image.
  • Picking a near-white primary color — buttons become invisible on white surfaces.

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FAQ

Can each school in a district have its own branding? Yes. District administrators set branding per child school; the district itself can also carry its own branding for cross-school surfaces.

Does the public marketing site (amplifyed.app) change? No. Branding only affects your tenant's authenticated and intake surfaces.

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