---
title: Branding
category: administration
order: 2
lastUpdated: 2026-06-08
featureAvailability: GA
planRequirements: [Growth, Pro, District]
roles: [admin, district-admin]
navigationPath: Administration → Branding
relatedArticles: [administration/org-setup, administration/billing]
---

## At a glance

- **Who uses it:** Administrators who want AmplifyED to match their school identity.
- **When to use it:** During onboarding, after a rebrand, or when adding a new school under a district.
- **Permissions required:** Administrator. Branding controls require a Growth plan or higher.
- **Navigation path:** Administration → Branding.

## Purpose

Branding lets you replace AmplifyED's default look on the surfaces parents, teachers, and students see — intake forms, emails, and the teacher portal header — with your school's logo and primary color.

## Before you begin

- Host your logo on a stable HTTPS URL (a public CDN, your district website, or your own asset host). PNG or SVG with a transparent background works best.
- Pick a primary color hex code that meets WCAG AA contrast against white.
- Confirm your plan includes branding (Starter does not).

## Step-by-step

1. Go to **Administration → Branding**.
2. Paste the **Logo URL**. A live preview appears on the right.
3. Enter the **Primary color** as a hex value (e.g. `#1A56DB`).
4. Click **Save**. The change is audit-logged and applies within a minute across intake forms, emails, and the teacher portal.

[SCREENSHOT: admin-branding-form]
_Administration → Branding with logo URL, color picker, and live preview side-by-side._

## Plan changes

If you downgrade from a branded plan to Starter, your saved branding is preserved but the platform reverts to default visuals. Upgrading restores your branding instantly without re-entering values.

## Tips & best practices

- Keep the logo under 200 KB so emails render quickly on mobile.
- Use a square or wide-rectangle aspect ratio — tall logos get cropped in the email header.
- Test the primary color on a sample intake form before announcing the link.

## Common mistakes

- Linking to a logo behind authentication — parents loading the intake form will see a broken image.
- Picking a near-white primary color — buttons become invisible on white surfaces.

## Related articles

- [Organization setup](/help/administration/org-setup)
- [Billing & plans](/help/administration/billing)

## FAQ

**Can each school in a district have its own branding?**
Yes. District administrators set branding per child school; the district itself can also carry its own branding for cross-school surfaces.

**Does the public marketing site (amplifyed.app) change?**
No. Branding only affects your tenant's authenticated and intake surfaces.